Specifying for the substrate rather than the shelf
The single most useful thing a contractor can do on coating work is choose the right product for what is actually there. Concrete, sand and cement render, through-coloured render, brick, block and natural stone all behave differently, and they do not all want the same coating.
The biggest distinction is breathability. Older solid-wall construction generally needs to let moisture vapour out. Put a sealed, film-forming coating on a wall like that and moisture accumulates behind it, which shows up as blistering, patchy damp inside, and in a bad winter as frost damage to the masonry itself. A vapour-permeable mineral coating on the same wall behaves completely differently.
So the first conversation is about the building, not the colour chart.


